Test your Skills


	Starting a Business by Computer Concierge

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Test your Skills

1	What is the key to business success
	business knowledge
	market awareness
	hands on management
	sufficient capital
	hard work

2	If a relative ever asks me for advice about starting a business I will tell them to
	work for someone else in the field first
	write a business plan
	study marketing
	give up the idea
	learn about budgeting

3	Which is the largest potential trouble spot
	too much growth
	too little growth
	too fast growth
	too slow growth
	sporadic growth

4	I trust
	nobody
	myself
	my partner
	a few key employees
	my customers

5	I am unhappy when my employees are
	late
	unhappy
	abrupt with customers
	resigning
	less dedicated than me

6	My customers are
	always right
	too fussy
	demanding
	worth listening to
	dumb

7	Which of these is of most importance for small-business marketing success
	word-of-mouth
	advertising
	signs
	location
	community events

8	When it comes to money I am
	careful
	too carefree
	emotional
	shrewd
	hardnosed

9	Financially my firm
	has trouble with cash-flow
	has a good line of credit
	is financed totally by receipt--no credit
	is making better profits this year than last
	knows exactly where it is all the time

10	In hiring people
	I take far too long
	I look for the cheapest person
	personality is more important than experience
	I look for the best person, and am willing to pay
	I only hire at the trainee level

11	With my employees
	I treat everybody the same
	I try to talk privately to everybody once a week
	To whatever extent possible I tailor assignments to personalities
	I encourage them to talk to me about the business
	I try to work alongside them whenever possible

12	The real key to business success is
	hard work and perseverance
	fine products and service
	advertising
	knowing the fundamentals of business
	employees

13	Competition is
	dumb
	smart
	cunning
	everywhere
	a constant threat

14	The best competitive advantage is
	experience
	understanding what the market wants
	confidence
	conducting a business ethically
	a detailed plan

15	I keep
	careful financial records
	in touch with my customers
	in touch with my employees
	trying new techniques
	wanting to retire

16	My dream is
	to grow the business until someone else can run it
	to work until I drop
	to give up these headaches and have more fun at work
	to try another business
	to take a vacation

17	I think business plans are
	for the birds
	nice but not necessary
	something I can do with my accountant
	useful and informative
	essential--wouldn't do business without them

18	What makes a terrific entrepreneur
	creativity
	discipline
	consumer orientation
	technical proficiency
	flexibility

19	What does a business need most
	money
	market research
	help
	time
	a solid business plan

20	What is essential to marketing
	"a sixth sense"
	market research
	customer awareness
	experience
	testing


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