Market Mix


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Market Mix

III. MARKETING STRATEGIES - MARKET MIX

A. Image

1. First, what kind of image do we want to have (such as cheap but good, or exclusiveness, or customer-oriented or highest quality, or convenience, or speed, or ...)?
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B. Features

1. List the features we will emphasize:

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C. Pricing

We will be using the following pricing strategy:
Markup on cost		What % markup?
Suggested price		Premium price
Competitive		Other
Below competition

2. Are our prices in line with our image?

YES___ NO___

3. Do our prices cover costs and leave a margin of profit?

YES___ NO___

D. Customer Services

List the customer services we provide:

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These are our sales/credit terms:

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The competition offers the following services:

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E. Advertising/Promotion

These are the things we wish to say about the business:

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2. We will use the following advertising/promotion sources:

Television
Radio
Direct mail
Personal contacts
Trade associations
Newspaper
Magazines
Yellow Pages
Billboard
Other

3. The following are the reasons why we consider the media we have chosen to be the most effective:

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