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Starting
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Entrepreneur
THE ENTREPRENEUR'S
MARKETING PLAN
2. We will be targeting customers by:
3. How much will our selected market spend B. Competition 1. Who are our competitors?
2. How competitive is the market?
C. Environment 1. The following are some important economic factors that will affect our product or service (such as trade area growth, industry health, economic trends, taxes, rising energy prices, etc.):
2. The following are some important legal factors that will affect our market:
3. The following are some important government factors:
4. The following are other environmental factors that will affect our market, but over which we have no control:
II. PRODUCT OR SERVICE ANALYSIS A. Description 1. Describe here what the product/service is and what it does:
B. Comparison 1. What advantages does our product/service have over those of the competition (consider such things as unique features, patents, expertise, special training, etc.)?
2. What disadvantages does it have?
C. Some Considerations 1. Where will you get your materials and supplies? 2. List other considerations:
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Computer Concierge International -- Copyright 2003, All rights reserved
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